o    1 press release drafted out and issued to 15 tier-one luxuries publications through GENI-PLUS distribution system.

o    Through Newswire, GENI-PLUS Public Relations distributes the release to 45 online media.

On July 9th, 2013, GENI-PLUS Public Relations draft out and help distribute the release for China-Israel Investment Cooperation Banquet. The objective was to maximize the media exposure for the banquet.

To ensure that the press release was distributed as successful as possible, GENI-PLUS Public Relations used its experience and expertise to implement the following activities:

Strategy & Counsel:

o    Drafting the PR campaign timeline.

Content Development:

o    Draft and distributed press release.

o    Developed and distributed pitch email to targeted 15 top general business media.

Media Outreach: Disseminating the pitch email, press release to the target media and following up with the key journalists who were likely to cover the story.

Reporting: Monitored media coverage after the releases and gave media coverage summaries to client.

As a result of above activities, 45 pieces of online coverage were generated.