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Vivian Li/李雯雯

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Email:vivianli@genipluspr.com

Aquatech China PR event
2015-07-06

Case Study
Strauss Water – PR Events at Aquatech China 2014


World-renowned company Strauss Water partnered with Haier Group, one of the most well-known group in China, to participate Aquatech China 2014 to launch new technology and water purifiers.


Geni-plus PR has been hired to help hold press conference which was held on June 26, 2014 at Shanghai World Expo Exhibition & Convention Center. Targeting to invite 20 print media and online media to present at the conference and following services including:


ØPreparatory work:
•Assisted with pre-event arrangements
•Drafted PR plan, timeline and media invite letter

•Confirmed and verified media list including 14 print media and 11 online media


ØOn-site work
•Provided on-site event support

•Arranged media interviews including two exclusive interviews with Ofra Strauss and Rami Ronen, the President of Strauss Group and the CEO ofHaierStrauss


ØFollow-ups work
•Followed up on media coverage

•Provided instant reports

Media Name in CN

Media Name in EN

Links to the Story

瑞丽网

Rayli

http://deco.rayli.com.cn/news/2014-06-2/L0007001_1155703_3.html

IT168

IT68

http://elec.it168.com/a2014/0626/1639/000001639494.shtml

比特网

Chinabyte

http://soft.chinabyte.com/os/319/12997319.shtml

搜狐网

SOHU

http://roll.sohu.com/20140626/n401419596.shtml

中国家电市场网

JDSC

http://www.jdsc.com.cn/2014/0627/59730.html

中国新闻网

CN NEWS

http://finance.chinanews.com/cj/2014/06-30/6332744.shtml

新浪网

SINA

http://jiaju.sina.com.cn/news/20140626/367129.shtml

凤凰网

Phoenix New Media

http://fashion.ifeng.com/a/20140628/40021345_0.shtml

世界时装之苑

ELLE China

http://www.ellechina.com/health/information/20140630-178692-pn-2.shtml

太平洋时尚网

PClady

http://www.pclady.com.cn/station/117/1171421.html

YOKA时尚网

YOKA

http://www.yoka.com/brand/life/2014/0630933022.shtml

艾肯家电网

ABI

http://www.abi.com.cn/news/htmfiles/2014-6/143420.shtml

文汇网

WHB

http://www.whb.cn/zhuzhan/kandian/20140628/9165.html








Tel/Mobile

Vivian Li

PR Manager

Tel: +86 010 8390 7451

Mobile: +86 13041030670