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Vivian Li/李雯雯

PR Manager/公关经理

Tel:0086 010 83907451

Skype:vivian6910877

Email:vivianli@genipluspr.com

Evolution of public relations through Social Media
2015-07-01
If you really want to create a buzz in the market through public relations, you can never afford to give online social network a miss. According to a recent data, there are 15 million internet users across India and the country is among the top five nations in terms of number of internet users. Moreover, the number of online visitors is estimated to multiply by three times in the next three years.

At least these facts should be enough for you to stand up and understand why the social network is an integral part of any public relation activity for building relationships and giving an image makeover to a business venture.

Newspaper industry may claim otherwise, but in the past one decade, there has been a steep fall in the number of those who prefer thumbing through the newspaper with the sip of morning tea. Now, checking news feeds on smart phones, scrolling through one’s tweeter handle, checking updates on blogs, Facebook, LinkedIn, Google+ and other online networks have become part of the urban lifestyle.

Apart from organizing press conferences, distributing press releases and other publicity contents, the new generation of PR professionals know how to explore these platforms to make a brand omnipresent in the entire gamut of social media.

Holding events both online and offline is now part of media management. Debate on Hangouts and live chat on Facebook or Twitter have become a new promotional trend, thanks to the emergence of a pool of digital PR professionals, who have evolved from being the master of conventional publicity tools to doing experiments with the new technologies.

A survey has found that more than 50% people learn about breaking news through social media. Another report say the number of online visitors being re-directed from social networking sites to news portals has increased up to 60% in the recent past.

In the age of Social Media marketing, persuading journalists with phone calls, e-mails, and SMSes for publishing stories in newspapers and pitching for a brand through heavyweight text and oral contents are not the only way of building brands.

The rise of new media opens many opportunities for PR professionals. The ever-expanding social media will actually encourage conventional methods such as promotion through word of mouth and door-to-door marketing throughout the world-wide-web. PR agencies, having expertise in communication, can help in building relationships and maintain frequent conversation with multiple target audience.

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Vivian Li

PR Manager

Tel: +86 010 8390 7451

Mobile: +86 13041030670