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5 resources for sharable communications content
2016-01-29
Content curation is a crucial part of successful content marketing and social media strategies. 

To grow your influence in today’s online world, you must be a worthy content resource for others so you can help them filter out all of the noise. Content curation enables PR pros to act like museum curators, sharing the best of other people’s content. 

Curating content is an excellent tactic for generating ideas for your own created content. It also enables you to easily share content that you don’t create from scratch and helps you grow your authority on certain subjects such as social media, content marketing or public relations. 



Unlike content aggregation, which uses a computer’s automation and algorithms to find articles, videos, images and more, content curation uses the human touch. It’s the process of hand picking the best content to share with your audience through social media, your website or blog. 


Brand managers who find the sweet spot between content creation and content curation are more successful online. A Curata report reveals that more than 50 percent of marketers who curate content enhance their brand visibility, thought leadership, SEO and website traffic. 

You can learn more about this tactic with the "Beginner’s guide to content curation," "A busy person’s guide to the content curation" and "5 ways to succeed with content curation." You can also see effective content curation in action—and grab worthy articles to share—with these resources: 

1. Smartbrief newsletters 

These newsletters provide daily executive summaries of the most relevant industry news, keeping busy professionals up to date with the latest information. 

The service has more than 200 niche email newsletters on topics such as business, leadership, enterprise IT, careers, social business, marketing, digital media, sales and business travel. Its editors cull through more than 10,000 major media outlets and blogs to find the freshest and most relevant information. Subscribe to them here. 

2. Who’s Blogging What 

This email newsletter is a must for marketing and public relations professionals who want to stay current on social media, search marketing, email marketing, digital marketing and web analytics. 

An email sent each Thursday provides links to the latest news and developments in digital marketing. Articles include hot topics, new strategies and how-to posts. The organization’s tagline is that it “spot[s] things that digital marketers need to see.” 

If you are looking to keep yourself current and sharp in today’s era of digital disruption, this email newsletter is for you. 

RELATED: Did you use social in an innovative way to accomplish PR goals? Enter the Digital PR & Social Awards. 

3. LinkedIn Marketing Solutions blog 

On Fridays, Alex Rynne publishes a trending content blog post that summarizes must-read marketing articles that week. 

She provides you with the link to the article along with one to two sentences on why it’s worthy of your attention. Subscribe to it here. 

4. Convince and convert definitive. 

These newsletters, sorted by topic, pick the best content from around the Web surrounding topics you want to learn more about. 

There are four newsletters produced each week. Monday is digital marketing, Tuesday is social media, Wednesday is content marketing and Thursday is the Convince and Convert blog. Adjust the amount of content you receive each week in your subscription settings. 

5. Quartz Daily Brief 

Stay current with the most important and interesting news in the world through the Quartz Daily Brief. This newsletter works nicely across desktops, smartphones and tablets because it is a text newsletter that doesn’t have big images. Choose your time zone when you subscribe so that it’s delivered at the right time. 

What other resources would you add to the list, PR Daily readers? 

Matthew Royce is the director of marketing communications at Forsythe Technology. A version of this article originally appeared on Knowledge Enthusiast. 
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Vivian Li

PR Manager

Tel: +86 010 8390 7451

Mobile: +86 13041030670